Logos and assets
This is the library of ready-made amarti marks. Everything here is drawn from the master brand files, exported for screen, and shown on the background it is meant to sit on. Click any mark to download the SVG.
For the rules behind these files, when to reach for the short mark, how much clear space to leave and what never to do to the logo, read the brand guidelines first. This page is the where-to-get-it companion to that.
A quick word on backgrounds, since it is the thing people get wrong most often. Several of these marks are a single colour on a transparent background, so they only work on a ground with enough contrast. The dark-ink marks (Midnight Teal, Jungle Teal, black) sit on a light panel here; the white and bright-accent marks sit on a Midnight Teal panel. Match that when you place one: put the reversed, white mark on a dark or busy background, and the full-colour mark on a light one.
The wordmark
Section titled “The wordmark”The wordmark is the primary logo: the word amarti with the Electric Green chevron as the dot of the “i”. Use it in full colour whenever there is room and enough contrast, and the reversed version on dark or coloured grounds.
Midnight Teal + Electric Green, on light
Modern White + Electric Green, on dark
Single-colour wordmarks
Section titled “Single-colour wordmarks”For one-colour printing, embroidery or anywhere the full-colour mark cannot go, the wordmark also comes as a single flat colour. Each is shown below on the ground that gives it the most contrast.
on light
on light
on light
on light
on dark
on dark
on dark
The short mark
Section titled “The short mark”For places the full wordmark will not fit, the short mark reads “ati”, drawn from the same letters and carrying the same green chevron. It comes in three finishes: full colour, all white for dark backgrounds, and solid black for one-colour work. Reach for it only when the wordmark genuinely does not fit.
on light
on dark
on light
The chevron
Section titled “The chevron”The green chevron is the signature of the whole brand. On its own and scaled up it is the brand’s arrow: use it to point, to lead a list or to decorate, singly or in a run of three. It comes in every brand colour and in black.
on light
on light
on light
on light
on dark
on dark
on dark
Three in a row
Section titled “Three in a row”The chevron also works as a run of three, drawn in one brand colour.
on light
on light
on dark
The app icon
Section titled “The app icon”The handbook’s own icon keeps the brand’s tile silhouette but flips it to an Electric Green ground carrying a deep-green chevron, so the handbook tab is easy to tell apart from the main amarti site at a glance.
Electric Green tile
Graffiti and patterns
Section titled “Graffiti and patterns”The brand also has a set of hand-drawn graffiti pieces, each playing on a data idea in the amarti palette. Use them as a hero image, a section break or a background texture, not in place of the logo. Every one is a transparent PNG, so it drops onto a light background or a photograph. Click to download.
on light or a photo
on light or a photo
on light or a photo
on light or a photo
on light or a photo
on light or a photo
Colour
Section titled “Colour”The marks above use the six brand colours. The full palette, with its RGB and CMYK values and the rules for which colours can carry text, lives on the brand guidelines page.
- Midnight Teal
#123F46 - Jungle Teal
#005555 - Steel Teal
#2E8986 - Electric Green
#00FF84 - Power Pink
#FF8C9E - Modern White
#FAFAFA
Source and print files
Section titled “Source and print files”The marks on this page are the screen exports most work needs. The full brand folder on the shared drive holds the rest: the wordmark with its tagline, the layered print files (EPS and print-ready PDF), the full-resolution graffiti, and the complete brand guidelines document. Reach for those when you are sending artwork to a printer or need the source to place a mark yourself; for anything on a screen, the files here are enough.
If you cannot find a mark you need in the finish or colour you want, ask the marketing team rather than editing or rebuilding one yourself.